For Real Estate Developers · CP Activation Program

Turn your channel partner panel into an active sales force.

A 90-day program, one project at a time. We find out which of your channel partners can sell, equip them to market your project, and set up the weekly rhythm that keeps your project at the top of their list.

Get the Program Brief ↓ Free 30-minute discovery call
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One project, 90 days
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Works with your CP team & agency
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Only 2 developer projects at a time
Nishant Somani
Official Training Partner
Godrej Properties
ICONS Academy
The Problem

You have a CP panel. You don’t have a CP sales force.

Most developers empanel dozens of channel partners, and a handful bring almost all the business. The rest stay quiet. Usually not because they can’t sell, but because nobody has made your project easy to sell and worth pushing.

01 / Inactive panel

Most of your empanelled CPs haven’t sold anything in months

A few partners carry your numbers. The rest are on the list but not in the game, and nobody can say which of them are worth reviving.

02 / Share of mind

Every CP is carrying many projects at once

They push the project that is easiest to sell and most often in front of them. If yours isn’t, it slips down their list, whatever the commission.

03 / Leakage

Leads leak between your partners and your team

Slow callbacks on CP leads, arguments over who brought the buyer, payouts that take too long. Each one quietly moves partners towards other developers.

~60%
of residential sales in the Mumbai Metropolitan Region come through channel partners. When CPs are this much of the market, an inactive panel is lost sales. Source: CREDAI-MCHI
Our Approach

Most CP programs reward channel partners. We make them capable.

CP meets, gifts and loyalty apps buy attention for an evening. This program builds the skills, the tools and the weekly habit that turn that attention into site visits for your project.

What developers usually do
  • Host a CP meet: one evening of attention
  • Raise the commission and hope partners notice
  • Send brochures and price sheets on WhatsApp
  • Measure only the bookings that come in
What this program does
  • 90 days of partners actively pushing your project
  • Partners trained to generate their own buyers for it
  • A ready playbook: ads, scripts, WhatsApp calendar
  • Partner-by-partner data, reported every two weeks
How It Works

The 90 days, step by step

One project. Four phases. Your CP manager stays in charge of the relationships, and we supply the system, the training and the data.

Weeks 1–3

Diagnose

Find out who can sell, and what partners really experience with your team.

  • Every partner scored from your CRM data and a 2-minute partner form
  • Mystery-shop of what a partner and a buyer go through with your team
Weeks 3–4

Equip

Give partners everything they need to market your project on day one.

  • Ad hooks, copy and video scripts
  • 12-week WhatsApp content calendar
  • Calling script, objection sheet, tracked link per partner
Week 4

Bootcamp

A full-day live bootcamp by Nishant for your partners, at a CP meet you host.

  • Positioning your project for each buyer type
  • Running Meta & Google ads for it, compliantly
  • From first call to site visit to booking
Weeks 5–12

Activate

The weekly rhythm that keeps your project at the top of their list.

  • Weekly CP huddle with a leaderboard
  • Fortnightly ad masterclass + private ad reviews
  • Fortnightly report to promoters

Week 12: a partner-by-partner results review and a plan for what comes next.

What You Receive

A system you keep after we leave

Everything is built to keep working inside your team once the 90 days are over.

01

CP Panel Report

Every partner on your panel, scored. Who to invest in, who to revive and who to stop chasing.

02

CP Experience Audit

What actually happens when a partner registers a lead with your team: response time, registration, follow-up. Measured, not assumed.

03

CP Marketing Playbook

Ad hooks, scripts, a WhatsApp calendar and a landing page template for your project. Your agency produces the creatives from our briefs.

04

Recorded Training Library

The bootcamp and supporting modules, recorded, so every new partner can be onboarded without starting from zero.

05

A Huddle Your Team Runs

We set up and co-host the weekly CP huddle, then hand it to your CP manager with the format and leaderboard in place.

06

Partner-by-Partner Results

Fortnightly reports to promoters and a final 90-day review showing exactly which partners moved, and what to do next.

Optional Module

Need more channel partners, not just more from the ones you have?

Add the Recruit module. We run a partner-recruitment campaign under your brand and hand your CP team a committed number of verified, interested channel partners to bring on board.

1

Under your brand

A “Partner with [your project]” campaign and landing page, RERA-compliant.

2

Verified before handover

RERA-registered, active in your micro-market, right ticket size, interested in empanelment.

3

A committed number

You know upfront how many verified partners you will receive. Your team takes it from there.

How We Measure

One scorecard, reviewed every two weeks

Active partners
CPs bringing leads or visits for your project
CP leads
Registered by partners, by partner
CP site visits
The number that predicts bookings
CP bookings
Tracked partner by partner
Lead disputes
Fewer disputes, more trust
Response & payout time
How fast your team serves partners

We commit to the activity we can influence: active partners, CP leads and site visits. Bookings also depend on your product, pricing and sales team. We track them closely, and we won’t pretend to guarantee them.

Is This For You

Built for growing developers

A good fit if you…

  • Have a live or upcoming project you want to move faster
  • Have 20+ channel partners empanelled, but only a few active
  • Have a CP manager or sourcing head to work alongside
  • Want partners to bring more buyers, not just more promises

Not the right fit if you…

  • Sell only direct and have no channel partner panel
  • Are looking for an agency to run your own project ads
  • Want a one-day event rather than a 90-day system
  • Can’t commit your team to calling CP leads back quickly
Nishant Somani
9+ Years · Real Estate Marketing
Nishant Somani
Who Runs This

Nishant Somani

Nishant has spent over nine years working only in real estate marketing, on residential, luxury, commercial and plotted developments across India and Dubai.

He is an official training partner of Godrej Properties ICONS Academy, where he trains Godrej’s top channel partners. He has trained more than 2,300 real estate professionals, and his agency TechySharks has contributed to over ₹600 crore of inventory sold through digital campaigns.

This program brings that partner training to your project, with the data and weekly follow-through that a one-off training session can’t.

9+
Years in real estate marketing
2,300+
Real estate professionals trained
₹600Cr+
Inventory sold via digital
Questions

Frequently asked

Will you run our project’s ads?

No. Your own marketing and agency stay as they are. This program works on your channel partners: their skills, their tools and how often they push your project. If you don’t have an agency to produce partner creatives, we can do that as an add-on.

Who runs the weekly CP huddles?

We set them up and co-host the first sessions with your CP manager. Then your CP manager runs them, with our team preparing the leaderboard and the weekly skill drill. The relationships stay with your team.

What do you need from us?

Your channel partner data, one CP manager as our point of contact, your agency for creatives, a venue for the partner bootcamp, and a pre-sales team that calls back partner leads quickly.

How many developers do you work with at a time?

Two projects at a time. The program needs real attention from Nishant and the team, so we keep the number small.

What does it cost?

It depends on your project, the size of your partner panel and whether you add the Recruit module. We share a clear proposal after the discovery call. The discovery call itself is free.

What happens after I request the brief?

You get the full program brief instantly. Our team will call you to understand your project and fix a 30-minute call with Nishant at a time that suits you both.

Program Brief

Get the full program brief

Tell us a little about your project. You’ll get the complete brief immediately, and our team will call you to set up a free 30-minute discovery call with Nishant.

  • The full 90-day plan and every deliverable
  • How the Recruit module works
  • What we need from your team
  • A downloadable PDF to share with your promoters
Send me the brief
Takes under a minute.

We’ll use these details only to share the brief and call you about your project.